no surprise as City announces long-term deal with Umbro
By: j | June 4th, 2009As foretold last July, Manchester City has announced a long-term branding partnership with Nike subsidiary Umbro. Former Brand-Jordan executive, now Man City CEO Garry Cook said of the deal:
“We are thrilled to announce this key partnership. We are building a successful and sustainable football club for the future and our partners are integral to that. Umbro share our commitment to innovation, the city of Manchester and creating world-class experiences for its customers and our fans.”
This deal was as good as done the moment Garry Cook was brought into City in May of 2008 with the first steps laid when Nike purchased Umbro for £285m earlier in the year. While the business aspect of it is a muddled pool of questionable relationships and non arms-length transactions, behind the scenes the association will assist in the clubs attempts to lure top shelf talent.
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